Fear Fast Fashion
Falling under the category of discursive design, my challenge was to design a website addressing themes of making a positive change in the world. Primarily engaging with layout and color theory, these works aim to be organized, engaging, and well-composed.
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This website prototype has two landing pages, "Fast Fashion Dangers" and "Sustainable Fashion". The former has a red color palette and has a sole purpose of making commentary on the concerning statistics of the fast fashion industry and their effect on the environment and factory workers. Conversely, the "Sustainable Fashion" side of the website with its more subtle blue/green palette, offers resources, links to sustainable organizations, and options for shopping new or thrifted sustainable items.
When the category images are hovered over on the "Fast Fashion Dangers" landing page, the following squares appear underneath to show statistics on the dangers of fast fashion.